Here’s what we’re doing…

I’m opening The Exit Strategy to a small group of employed women entrepreneurs who already have a working business and want to make their paycheck financially optional.

In your first 30 days, we’ll do 3 things:

• KNOW YOUR NUMBER. We’ll calculate what your job is actually worth to you, including the income, benefits and employer contributions your business would eventually need to replace.

• DIAGNOSE THE BUSINESS. We’ll assess the six areas of business health, review the evidence and identify the biggest constraint standing between where you are now and Exit Ready.

• BUILD YOUR 90-DAY GAME PLAN. Within 72 hours of your private Business Intensive, you’ll have a custom plan showing what we’re fixing first, what we’re measuring and what you can safely ignore for now.

And inside that first Game Plan, we’ll build your 6-Week Income Generation Plan, designed to help you generate an additional $6,000 in the next six weeks from the business you already have.

So by the end of your first 30 days, you know your number, know what’s holding the business back, and know exactly what we’re doing next. Then we go after the first $6K. (And that’s just how BUILD starts.)

The bigger goal is simple: Get Exit Ready.

Exit Ready means your business is stable enough to support the income you need, profitable enough to replace what your job is actually worth to you, and consistent enough that we have evidence the result wasn’t a fluke.

Whether you actually leave your job is your decision.

And before you start getting nervous, I’m not telling you that you need to quit your job anytime soon… or even ever.

My job is different. My job is to help you build the business until, financially, you don’t have to stay.

We know what it takes to build a business you can depend on.

My husband and I built an eight-figure business while traveling the world and helping people monetize their expertise and make their jobs financially optional.

We did it first in the cybersecurity space, building a business around Boyd’s expertise while I worked behind the scenes on the strategy, operations, finances, delivery, messaging and numbers that helped turn that expertise into a real company.

And somewhere along the way, something else started happening.

We were building relationships with other entrepreneurs and coaches. They’d bring us their businesses, their numbers, their offers and the things that weren’t working, and we’d help them figure out what needed to change.

We’ve helped coaches create six- and seven-figure businesses, including:

Dedric: from $10K/month to $100K/month.

Aisha: from $1,500/month to $110K/month.

Erica: from $7K/month to $34K/month.

Different businesses. Different problems. Different paths.

But the work underneath it was remarkably similar.

Look at the business. Look at the evidence. Find the constraint. Decide what matters now. Fix it. Measure what happens. Then make the next decision.

That’s the thinking we’re bringing to The Exit Strategy.

Except this time, we’re applying it specifically to employed women entrepreneurs who don’t just want a bigger business. They want a business they can depend on. A business capable of replacing what their job actually provides. A business that gives them the evidence to say, “I don’t have to stay.”

And before you start getting nervous, I’m not telling you that you need to quit your job anytime soon… or even ever.

I know what it feels like to believe deeply in the safety of a paycheck. Salary, health insurance, retirement, bonuses and benefits are real. Especially when you’re already employed.

Whether you actually leave is your decision. My job is to help you build the business until, financially, you don’t have to stay.

This won’t work for you if you…

• Are still deciding what business to start, don’t have an offer yet, or haven’t sold it.

• Want someone else to build or operate the business for you.

• Want a predetermined step-by-step formula regardless of what your individual business actually needs.

• Are unwilling to look at the numbers, examine the evidence or execute.

But if you…

• Are currently employed and your business is already generating at least $2,000 per month.

• Have a proven offer, paying clients and evidence that your clients get results.

• Want the business to eventually replace the income and benefits provided by your job.

• Are willing to follow a custom growth plan and make decisions based on evidence.

• Want strategic guidance without becoming dependent on an advisor to run the business for you.

• Value family, service and integrity, and you’re comfortable with the fact that my Christian faith shapes how I see business and stewardship.

If your entire business philosophy is “what will be will be,” though, we are probably going to get on each other’s nerves.

The business journey is clear

Every business moves at its own pace. I’m not going to manufacture a cute timeline before I’ve even assessed yours. But we do know the milestones we’re building toward:

PHASE 1: BUILD

First, we figure out what the business actually needs.

Your first 30 days give us the diagnosis, your Income Replacement Target and your first 90-Day Game Plan. Inside that plan is your 6-Week Income Generation Plan, designed to help you generate an additional $6,000 in the next six weeks.

We’ll look at your existing offer, audience, leads, clients, assets and opportunities and find the shortest sensible path to cash. No random new funnel because the internet said so.

Then we keep working the biggest constraint standing between the business you have now and the business you can depend on.

We continuously assess six areas of business health: Messaging, Lead Generation, Sales, Delivery, Measurement and Financial Management.

ASSESS → PRIORITIZE → PRESCRIBE → EXECUTE → MEASURE → ADJUST

Then we repeat. Different businesses will need different things. No one-size-fits-all curriculum.

PHASE 2: PROVE

Hitting your Income Replacement Target once is exciting. It isn’t enough.

Now we work toward producing that target for at least four consecutive months while the numbers underneath the result remain reasonably consistent.

One great month can be an anomaly. Four consecutive months, supported by stable business performance, gives us evidence.

Your business has findings. You are not the finding.

If something isn’t working, we investigate the business before turning the diagnosis into a character assessment. Sometimes you don’t need more confidence.

Sometimes you need better evidence.

PHASE 3: EXIT

Once the business satisfies the appropriate financial and operational criteria, your employment has become financially optional.

Whether and when you actually leave is still your decision. There may be family, career, benefits, timing or personal considerations outside this advisory.

I’m not here to shove you out of a perfectly good job. I’m here to help make staying a choice instead of a financial requirement.

PHASE 4: STABILIZE

If you do leave your job, the next priority is not immediately doubling the business.

First, we protect what you built.

For approximately six months, the focus shifts toward maintaining revenue while improving processes, efficiency, delivery, customer experience, financial resilience and your capacity.

Because replacing one stressful job with a business that eats your entire life isn’t exactly the victory we’re after.

Only after the business has demonstrated stability do we begin considering significant additional scale.

Here’s what it looks like inside

Comprehensive Business Assessment + Private 90-Minute Business Intensive

We review the business deeply enough to understand what is actually happening, so you stop spending your limited nights and weekends fixing things that may not even be broken.

Custom 90-Day Game Plan + 6-Week Income Generation Plan

Within 72 hours of your Intensive, you receive a written plan with your target, baseline, business health, primary constraint, objective, prescription, measures and a clear “Not Right Now” list, so you know what to do next, why you’re doing it and what can wait.

Your first plan also includes the 6-Week Income Generation Plan designed to help you generate an additional $6,000, so this work starts aiming at a financial return while we build toward the bigger Exit Ready goal.

Living Business Health Dashboard

We maintain a living view of your financial performance, current constraint, 90-Day objective, capacity and the key numbers across the six business systems, so you learn to read your business and make decisions from evidence instead of panic.

Weekly 90-Minute Business Advisory Calls

We meet Wednesdays at 12 p.m. Central, so you have an experienced second set of eyes on your strategy while you execute. Bring the numbers, the decision you’re struggling with, the funnel that stopped converting, the sales calls, or the thing somebody on the internet told you that you absolutely need by Tuesday.

Private Quarterly Business Reviews

Approximately every 90 days, we review what happened, what we expected, what has been validated, where execution or strategy broke down, and what the primary constraint is now, so your strategy changes with the evidence instead of going stale.

You’ll also have community advisory and weekly accountability, so we can spot problems before you disappear down a strategy rabbit hole. Our philosophy is simple: We notice. We ask. We don’t chase.

And you’ll have access to a growing Resource Library of trainings, templates, GPTs, worksheets, calculators, examples and implementation tools as they’re needed.

Good Lord, you have the internet. You don’t need more information. You need the right information at the right time.

A little extra for the Founders

Because this is the founding group, you’ll also receive:

• One additional private 60-minute advisory session with me during your first 90 days, normally $1,000, so you have extra private support while we’re getting the first plan moving.

• Your $750 monthly advisory investment locked for as long as you remain continuously enrolled, including month-to-month continuation after the initial term, so your Founder rate stays yours.

The Exit Strategy itself will continue with rolling enrollment after launch. Founder status and Founder benefits will not.

We make it easy to get started and get a return quickly

It’s $1,500 to get started. $1,500 one month later. Then $750 a month for the following 11 months.

After that, we’ll go month to month for as long as it continues to make sense for both of us.

And remember: inside your first 90-Day Game Plan, we’ll build your 6-Week Income Generation Plan, designed to help you generate an additional $6,000 in the next six weeks.

We’re building toward making your paycheck financially optional. But I don’t want you waiting forever for this work to start producing a financial return.

There are two early off-ramps

If, within your first 30 days, you decide to leave before completing your private 90-minute Business Intensive, let us know and we’ll return what you’ve invested.

If you complete your Intensive and then decide The Exit Strategy isn’t the right fit, you still have through Day 60 from Enrollment Day to let us know.

We’ll tear up the rest of the agreement, part ways as friends, and nothing else will be due.

Anything already invested during that second window stays with us. After Day 60, the standard initial commitment applies.

If this sounds like you…

I’m looking for employed women entrepreneurs with a real business, real clients and enough evidence for us to diagnose what’s happening and build from there.

If that’s you, and you want to build a business you’d actually be willing to bet your paycheck on:

Step 1. Apply for The Exit Strategy.

Step 2. I’ll personally review your application and reply within 48 hours. If I believe The Exit Strategy is a good fit for where you are and what you’re building, I’ll send you an invitation to join.

Step 3. Accept your invitation, complete your enrollment, and you’ll get immediate access to the Income Replacement Target tool. Access to the private community, onboarding instructions, call calendar and the materials you need to begin your Business Assessment will become available starting September 28th.

Tiana